"meat reducers"--so hot right now

Cheers to a new wave of meat eaters: meat reducers!

Vegetarian Star and Ecorazzi recently covered Chipotle founder Steve Ell's identification as a meat reducer:

“I used to think of meat in the center of the plate. Today, I am a meat reducer. This means I eat less meat and make sure that the limited meat I do eat is of the highest quality. My plate is comprised of seasonal and local vegetables with meat as an accompaniment. While this is a healthier diet, the main reason I now eat this way is because it tastes better and I feel better.” Read more

Love it.

Perhaps in time, Steve Ell's will join Steve Wynn and Bill Clinton in the "rise of the power vegans."