Monday, September 13, 2010

Whole Foods color-codes sustainablity of wild-caught seafood

Like everything in life, Whole Foods (WF) has done some super awesome things and some super annoying things. Thankfully, today's report is super awesome!

If you haven't heard the news, WF is amping up its sustainability efforts by filling a gap in its treatment of wild-caught fish. While some of its wild-caught seafood at WF is MSC-certified ("meets the highest benchmarks for credible certification and ecolabelling programs, including the UN Food and Agriculture Organization guidelines and the ISEAL Code of Good Practice"), consumers are left to wonder about the rest--until now.

Enter Blue Ocean Institute and Monteray Bay Aquarium's Seafood Watch--both of which use color coding to rate the sustainability of wild-caught seafood. WF is using these to cover wild-caught fish not from WSC-certified fisheries.


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