Thursday, August 16, 2007

ChangeIt

Fellow activists,

If you are interested in attending a week-long conference on environmental activism and grassroots organization, complete with an action and lobby day, you should check out ChangeIt--a program sponsored by Seventh Generation (which produces eco-friendly paper goods/cleaning products available at stores such as Whole Foods) and Greenpeace.

The story is sweet. President and CEO of Seventh Generation, Jeffrey Hollender, approached Greenpeace with a desire to pour money into youth, the environment, and change. The 6 day program was born, and this summer, ran for a second year, with 200 students from across the nation flown into DC for FREE. But I'm not naive--Hollender is sincerely impressive and uplifting--but we all know he got a big fat tax break from his brain child and gift to the environmental movement. Quite frankly, I love it...I am all for combining business and progress.

Anyhow, in case you wondered what the hell organizers do to get pumped, here is a clip of what my group (The Greenpeace Organizing Term) threw together for the rest of the bunch (seriously, in activism, you go crazy if you can't get up and get down).

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