The Two Words That Can Bring Our Troops Home

What a great article.

The concept of framing an argument is abstract, but once listeners understand the way messages are strategically wrapped to ding all the right bells, the audience gains more power and strengthens the critical ear.

Near its conclusion, the linked article calls attention to a great quote by Joe Biden (from an interview with Keith Olbermann and Chris Matthews after the Bush speech):

"The last time I was with the President, I made the following point. "Mr. President,if the Lord Almighty came down, ssat [sic] on this conference table...if he sat on this conference table and said,'Mr. President, every Jihadi member in the worled [sic] is dead,'--Mr. President, you still have a massive civil war on your hand engaging over 100,000 American forces. And they're dying at a pretty clip rate."

In case you missed Bush's hoopla (or just can't get enough)