Kleenex caves after 5 years of pressure

Kimberly Clark, producer of Kleenex, has been clear cutting the Boreal Forest so that, piece by piece, we can all wipe and blow away what is left of our ancient trees. And since 80% of the original forests on earth have been destroyed, these trees are not just ancient--they are a precious and scarce source of biodiversity. Thanks to a five-year grassroots campaign launched by Greenpeace, KC has finally caved.

Kimberly-Clark has set a goal of obtaining 100 percent of the wood fibre used in its products – including the flagship brand Kleenex – from environmentally responsible sources. By 2011, Kimberly-Clark will ensure that 40 percent of its North American fiber is either recycled or certified by the Forest Stewardship Council (FSC) – a 71 percent increase from 2007 levels, representing over 600,000 tonnes of fibre. Also by 2011, it will eliminate any fiber from the North American Boreal Forest that is not FSC-certified. full article

Either way...until 2011, please stick to paper products with sufficient recycled content.

It's also awesome to see what can be accomplished through the grassroots and student networks. The Kleercut campaign took place campus by campus across America, with students leading the way.